B2B website · flower wholesale / 2026

Blumen Osterkamp

A conversion-focused website for a family-run flower wholesaler in the Lower Rhine region.

Open project website

Context

The established family business needed a contemporary digital presence that explains its daily delivery promise and guides new florists towards an enquiry.

A fast, responsive website with a clear value proposition, regional focus, webshop connection and short paths to customer contact.

Decisions

  1. 01Lead with the delivery promise
  2. 02Remove friction from B2B enquiries
  3. 03Connect family history with digital ordering

System

  1. Interface

    Responsive Next.js components

  2. Content

    Services, delivery area and enquiries

  3. Connection

    External B2B webshop

Next.js · React · TypeScript · Tailwind CSS · Vercel

Outcome

A public sales channel connecting the company’s range, logistics and personal service.

First-hand industry knowledge helped turn the site into a realistic sales journey for florists rather than a purely visual showcase.

Next projectNINA Wohnen & Leben